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Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-03-16
Beijing's Never Coffee boutique coffee sells only 9.9 yuan. Is it in trouble or broken?

Beijing's Never Coffee boutique coffee sells only 9.9 yuan. Is it in trouble or broken?

Since entering the Chinese market, as a refreshing functional drink, the price of fine coffee has been unparalleled. But things seem to be changing. Three years ago, Seesaw, founded in Shanghai, pushed the price of fine coffee to 25 yuan, causing controversy in the industry; now, Beijing's Never Coffee has pushed the price of its fine coffee to 9.9 yuan with the attitude of a spoiler.

2015-12-29
Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

China's current per capita annual coffee consumption is 5 cups, which is far lower than the annual per capita level of about 300 cups in Japan and South Korea, and the world average is about 240 cups. However, China's coffee consumption continues to grow at an annual rate of 15% to 20%, and is becoming the most potential coffee consumer in the world. At present, there are local, European, American and Korean departments in the Chinese market.

2015-01-27
Coffee shop management [management] knowledge of opening coffee shop now coffee shop business market

Coffee shop management [management] knowledge of opening coffee shop now coffee shop business market

To provide entrepreneurial services for young people who like cafes and culture; if you want to run an elegant cafe with high taste, fashion and culture, the most important points are as follows: 1. Site selection 2. Sit-down assessment 3. Feasibility analysis 4. Target customer group segmentation and customer optimization integration 5. Product positioning 6. Price positioning 7. The storefront is designed in figure 8. Professional design of drawing, construction and installation

2016-07-15
Boutique Coffee Geisha from Esmeralda Farm

Boutique Coffee Geisha from Esmeralda Farm

First, Esmeralda Farm to Enxia coffee has a brilliant experience: Panama's highest grade coffee ranked first for four consecutive years in 2004, 2005, 2006 and 2007! The American Fine Coffee Association (SCAA) ranked No. 1 in the World Coffee Cup Test in 2005, 2006 and 2007. Tropical Rain Forest Conservation Group Coffee quality Cup ranking 2004, 2006, 2007

2015-06-01
Boutique Coffee Geisha from Esmeralda Farm

Boutique Coffee Geisha from Esmeralda Farm

First, Esmeralda Farm to Enxia coffee has a brilliant experience: Panama's highest grade coffee ranked first for four consecutive years in 2004, 2005, 2006 and 2007! The American Fine Coffee Association (SCAA) ranked No. 1 in the World Coffee Cup Test in 2005, 2006 and 2007. Tropical Rain Forest Conservation Group Coffee quality Cup ranking 2004, 2006, 2007

2015-09-15
You'll never find a smaller bean grinder.

You'll never find a smaller bean grinder.

Two days ago, a message about the launch of a new product caused a lot of repercussions in moments: a coffee machine that has created a sales myth in Japan will officially go on sale in China on the 20th. The new mini automatic bean grinder has sold 200000 units in Japan in the past six months. You know, only 600000 household coffee machines are sold in Japan in a year.

2015-10-23
Travel all over the world because of coffee

Travel all over the world because of coffee

Born in Xinhui, Mr. Chung went to Hong Kong with his parents at the age of 13. He is a Hong Kong citizen with a new membership and now runs a family business in the coffee trade. In 2003, he came to Jiangmen to open a coffee company. Not long ago, he opened two other cafes that operate western food. Because the original source of purchasing coffee

2014-05-21
Learn about coffee 4C Association Coffee Certification details

Learn about coffee 4C Association Coffee Certification details

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-12-02
Travel around the world for coffee

Travel around the world for coffee

Mr. Chung was born in Xinhui. He went to Hong Kong with his parents at the age of 13. He is a new Hong Kong member and now runs a family business in coffee trade. In 2003, he came to Jiangmen to open a coffee company, and not long ago opened two other coffee shops operating western food. Because of the reason for purchasing coffee, Mr. Zhong traveled to many countries, most of which were coffee-rich countries near the equator, such as Ethiopia.

2016-09-28
Coffee industry upgrade Kunming may become Asian coffee trading center

Coffee industry upgrade Kunming may become Asian coffee trading center

CUBN reporter Peng Jie in Yunnan reported that on October 28, 2014, the launching ceremony of Kunming Coffee Trading Center (chip) was held in Kunming, Yunnan Province. The listing campaign jointly launched by Yunnan Coffee Industry Association, Yunnan Fine Coffee Association and Yuntianhua (600096, stock bar) is to build a trading venue before Yunnan coffee is listed and traded this season. It is understood that at present, each of the Kunming coffee trading centers

2014-11-03
The smallest bean grinder Japan bean grinder The most convenient bean grinder

The smallest bean grinder Japan bean grinder The most convenient bean grinder

Gaotai Electric Co., Ltd. with a new mini automatic coffee grinder to seize the national coffee machine high-end market two days ago, a new listing of information in the circle of friends triggered a lot of repercussions: there is a sales myth in Japan Coffee machine will be officially launched in China on the 20th pre-sale. This new mini fully automatic coffee grinder has created 20% of the world's coffee market in Japan over the past six months.

2016-05-06
Soft blueberry and vanilla Yega Chuefei Adoto flavor, characteristics, taste and manor introduction

Soft blueberry and vanilla Yega Chuefei Adoto flavor, characteristics, taste and manor introduction

With fresh coffee beans. When buying, pay attention to whether the color of the beans and the size of the particles are the same. Good coffee beans are shiny and have a strong aroma without being mixed with peculiar smell. No matter what kind of coffee beans, freshness is an important factor affecting the quality. When shopping, grab one or two coffee beans and chew them in your mouth with crisp sound (indicating that the coffee is not damp) and teeth and cheeks.

2016-09-01
The New World of Coffee Market: there is a lot of money, few things and young people here?

The New World of Coffee Market: there is a lot of money, few things and young people here?

With a lot of money, few things and young people, is there such a fengshui place to open a cafe? Campus. Students with more and more pocket money have good purchasing power; they are not too strict about the products of cafes and even the environment; and this group is the main consumers of coffee in the future. However, is this coffee business on campus easy to do? 1 campus coffee

2016-10-21
Honey-treated beans from the three sisters of Mantenin and lemon tree estates

Honey-treated beans from the three sisters of Mantenin and lemon tree estates

From Lake Tawa, Aceh Province, North Sumatra, Indonesia, located in the mountains near Takengon village. The coffee purchased this time is a combination of honey treatment and traditional Indonesian wet planing. First remove the pericarp, dry the moisture content to about 30%, then remove the endocarp, and then dry to complete. Coffee treated in this way exhibits both the alcohol of traditional Indonesian coffee

2015-09-01
Starbucks plans to set up corner coffee vending machines in large office factories in Europe this summer.

Starbucks plans to set up corner coffee vending machines in large office factories in Europe this summer.

Starbucks plans to start installing vending machines in large offices in Europe this summer so that employees can buy drinks such as cappuccinos, espresso and hot chocolate nearby, the United Daily News reported. It is reported that Starbucks has partnered with Swiss vending machine maker Selecta Group to install corner coffee (Corner) in Switzerland six months ago.

2014-04-27
China's coffee has entered the era of boutique, coffee joining will set off

China's coffee has entered the era of boutique, coffee joining will set off "the third wave"

Boutique coffee shops are becoming more and more popular on the west coast of the United States. After the advent of instant coffee and the debut of coffee franchise stores, this high-quality coffee shop, which is particular about the purchase and brewing of coffee beans, is called the third wave in coffee history. While the influence of boutique coffee franchisees is gradually expanding, China, as the largest coffee seller in the world, is destined to set off boutique coffee to join.

2016-08-11
Introduction to the flavor characteristics of Guatemalan coffee beans

Introduction to the flavor characteristics of Guatemalan coffee beans

Antigua Flower God is the best of Antigua coffee. It belongs to the famous beans of the well-known La Minita group. Produced by Las Pastores Beneficio, a well-known processing plant in Antigua. Antigua Flower God comes from the high altitude in the center of Antigua volcanic area. Costa Rica's famous Raminita Manor offers the highest standards in the industry.

2016-05-25
Rainforest Ecological Coffee Manor built in Aigu, Yunnan

Rainforest Ecological Coffee Manor built in Aigu, Yunnan

Engaged in the coffee industry for nearly 30 years, after Aidan Group successfully brought Yunnan coffee into the international coffee market, in order to further improve the quality of Yunnan coffee, enhance the influence of Yunnan coffee in the international and domestic coffee market, and build a national brand of Chinese coffee, Aiyi Group will rely on the green resource advantage of Yunnan Pu'er and plan to invest 600 million on the basis of the established green circular economy chain.

2014-06-10
News flash: boutique coffee is only 9.9 yuan. Is it

News flash: boutique coffee is only 9.9 yuan. Is it "messing up" or "breaking it"?

Since entering the Chinese market, as a refreshing functional drink, the price of boutique coffee has reached a world wide. But things seem to be changing. Three years ago, Seesaw, founded in Shanghai, brought down the price of boutique coffee to 25 yuan, which caused controversy in the industry. now, as a troublemaker, NeverCoffee in Beijing has reduced the price of its boutique coffee to 9.9 yuan.

2016-01-25
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